Why you're selling things you don't want to in business
Right now, you’re selling things you don't want to, because you don't believe that you can get paid to sell what you want to.
And it’s why your dream clients don’t throw money at you constantly or stay for the evolution of your offer suite.
They see you choosing money over desire.
They see you holding the hidden truth:
"If I did what I wanted, nobody would pay me.”
That's what you tell yourself all the time, right?
It’s a lie.
A lie your clients are falling in line with. Following suit.
Believing that *this* is the best they’ll ever get from you.
Believing that *this* is the most they’ll ever transform in your proximity.
Believing *this*…is IT.
Instead of *this* acting as ignition to break free and do what you want, you’re allowing it to squash you into the smallest version of your business.
You know that *this* isn’t it for you.
You also know that *this* isn’t ALL of you and what you want for:
the work.
the vision.
the legacy.
You don’t have to choose money over desire.
You just need to own the full value of desire first.
And lead accordingly.
When you do that?
You’ll start to really make the money you’re here to make.
When you choose desire first, the money won’t make sense.
And your clients - they won’t need to stick around for more but they will…
…because they want to.